Color vs Black and White Headshots: Making the Right Choice for Your Brand

Let’s talk about one of the biggest decisions you’ll make for your headshot – should it be in color or black and white? Your photographer will probably have their own opinion on this but it is also something you should think about. While both styles can look amazing, there are some important things to consider before making your choice.

The Color Advantage

The Modern Standard

Color headshots have become the standard in today’s digital world, and for good reason. They show you exactly as you are, which is crucial when your headshot might be someone’s first introduction to you. When you meet someone after they’ve seen your headshot, there shouldn’t be any surprises – they should feel like they’re meeting the same person they saw online.

Why Color Often Wins

Here’s why color often wins out:

• Skin tone accuracy lets people see the real you
• Clothing colors can complement your brand/personality
• Hair color variations show you naturally
• Modern feel aligns with today’s digital presence

When Black and White Shines

The Timeless Appeal

Don’t get me wrong – black and white headshots can be incredibly powerful in the right context. Think about magazine editorial, artistic portfolios, or certain traditional industries where that classic, timeless look really fits. Black and white photos have a way of stripping away distractions and focusing on pure expression and form. People still do request photos in black and white from time to time.

Perfect Black and White Scenarios

Some scenarios where black and white might be perfect:

• For artistic reasons
• Editorial features
• Dramatic expressions
• If your clothing matches that vibe

The Skin Tone Factor

Accurate Representation Matters

Let’s talk about one of the biggest advantages of color headshots – accurate representation of skin tones. Black and white photos, while beautiful, can mask these differences and make everyone look more uniform than they actually are.

What Color Photos Capture

Color photos allow for:

• Natural skin tone representation
• More accurate makeup appearance
• More subtle complexion variations
• True-to-life features
• Better recognition in person

The Digital World Reality

Where Your Photos Live

Think about where your headshot is most likely to appear – LinkedIn, company websites, social media, email signatures. All these platforms are designed with color in mind. A black and white photo might stand out, but not always in the way you want. It might look like you’re using an old photo or trying too hard to stand out. Again, this can depend on the setting you are using the photo in too.

Making Your Decision

Key Questions to Ask Yourself

When choosing between color and black and white, consider:

1. Where will the photo be used?
2. What’s standard in your industry/company?
3. What’s the vibe of your personal brand?
4. Who’s your target audience?

The Bottom Line

The Professional Choice

While both styles have their place, color headshots are usually the safer bet for most professional situations. They provide the most accurate representation of how you look, which is crucial for building trust and recognition in our increasingly digital world.

Your First Impression Matters

Remember, your headshot is often your first impression – make it count by choosing the style that best represents you and your brand in today’s professional landscape.

Make the Right Choice

Once you’ve decided on color vs. black and white, learn how to choose the right headshot from your session.

Preparing for your shoot? Read our guides on what to wear and how to prepare for your session.