Photo Lingo: What is a 'Look'?

Pretty much when a photographer refers to “looks” it is just some photography lingo. It refers to the outfits you would be wearing during your headshot session. Most of the time a photographer’s fee will increase depending on the amount of “looks” someone is going to be doing during their shoot.

Understanding Photography Terms

What Counts as a “Look”?

It can also be a little more complicated as some photographers will classify little changes like glasses on or off as a “look” change. Some photographers even treat different background colors as different “looks”. I do not treat these things as a different “look”. This means bring your glasses and we can try with and without during the shoot, even during sessions that only include one “look”.

Who needs to use multiple looks during their shoot?

Actors and Models

Actors and models are usually interested in trying out different “looks” throughout their shoot. This way they can have multiple different looks and vibes to their photos. Different outfit changes will cater to different characters they may be going for.

Benefits of Unlimited Looks

This is where a session package with unlimited looks comes into play. This way my clients can bring in as many outfits as they would like to. This allows you to:

• Show more range in characters
• Increase the chances of being hired for different parts
• Choose specific headshots for specific roles
• Help casting directors visualize you in their roles

Additional Style Options

Beyond Just Outfits

Sometimes guys want to come in with a little scruff on their face and shave it for later in the session. This is also a possibility given we have scheduled enough time for that to happen. This way guys have both looks for their marketing materials! Also remember, every photographer will handle looks differently during their photo sessions.

Additional Styling Considerations

Facial Hair Options

Sometimes guys want to come in with a little scruff on their face and shave it for later in the session. This is also a possibility given we have scheduled enough time for that to happen. This way guys have both looks for their marketing materials!

Working with Different Photographers

Also remember, every photographer will handle looks differently during their photo sessions. It’s important to clarify their definition of “looks” and pricing structure during your consultation.

Making the Most of Your Looks

Planning Your Session

When planning your headshot session, consider:

• Your industry needs - Corporate clients typically need 1-2 looks, actors need more variety
• Time allocation - More looks require more session time
• Wardrobe coordination - Bring outfits that show different aspects of your personality
• Quick changes - Choose outfits that are easy to change in and out of

Maximizing Your Investment

Whether you choose one look or unlimited looks, the key is to:

• Plan your outfits in advance
• Bring options even for single-look sessions
• Consider accessories like glasses, jewelry, or jackets
• Think about the message each outfit sends

Professional Guidance

A professional headshot photographer will help you:

• Choose which outfits work best on camera
• Determine the right number of looks for your needs
• Make quick adjustments during the session
• Create variety even within a single outfit

Remember, “looks” in photography aren’t just about changing clothes - they’re about creating different versions of your professional image to serve various purposes in your career.

Planning Your Session

Ready to plan your headshot session? Start with our preparation guide and learn what to wear.

Wondering about other aspects? Read about choosing the right photographer and what makes headshots different.