How to Choose the Right Headshot
You got some new headshots done! Congratulations! Now, how do you choose which ones to use? Consider its purpose. Different platforms and uses require different approaches. A LinkedIn headshot might need energy different from one for your company's leadership page.
You got some new headshots done! Congratulations! Now, how do you choose which ones to use? Consider its purpose. Different platforms and uses require different approaches. A LinkedIn headshot might need energy different from one for your company’s leadership page.
Understanding Your Goals
Define Your Purpose First
Before you start selecting, take a step back and think about where these headshots will be used. Are they for your LinkedIn profile? Your company’s website? Your acting portfolio? Each platform and purpose calls for a slightly different energy and approach.
Platform-Specific Considerations
Different platforms have different audiences and expectations. A corporate website might call for a more formal, authoritative look, while your social media presence might benefit from something more approachable and friendly.
Expression Matters Most
The Power of Authentic Expression
Professional headshots capture more than appearance – they convey your personal brand mostly through your expression. This is true for actors too! Casting directors consistently emphasize that authentic expression outweighs perfect lighting or backdrops.
Reading Expressions in Headshots
When evaluating your photos, pay attention to what each expression communicates:
- Slight smile: Projects confidence and competence
- Natural smile: Shows approachability
- Serious expression: Conveys some level of authority (when needed)
- Eyes being connected to smile: Creates trust and connection
Matching Expressions to Purpose
Corporate Leadership Roles
For executive positions or leadership roles, you want to strike a balance:
- Confident while also being approachable (some smile) with your expression
- Subtle smile showing experience
- Direct eye contact
Client-Facing Roles
If your role involves working directly with clients, consider:
- Warmer, engaging smile - more natural the better
- Making sure your eyes are connected to the smile with the same energy
- Approachable demeanor
Creative Professionals (Actors and Models)
For those in creative fields, you have more flexibility:
- More personality in expression
- Authentic energy
- Natural confidence
- Creative yet professional vibe
How to Select Your Final Image
Key Questions to Ask Yourself
When narrowing down your choices, ask yourself these essential questions:
- Does this expression match my role?
- Will my potential audience connect with this look?
- Is this expression authentic and true to me?
- What platform would this be best used on? Are there multiple?
Common Headshot Selection Mistakes
Avoid these common pitfalls when making your selection:
- Choosing overly serious expressions when you interact with clients often
- Selecting unnatural smiles - People can tell fake smiles from real ones pretty easily
- Only considering headshots that “look professional” - There’s a difference between looking professional and looking lifeless
- Ignoring where they’ll use the photo - A LinkedIn headshot should feel different from one for your acting portfolio
Making the Right Choice
Your Investment in First Impressions
Think of your headshot selection as an investment in how you present yourself to the world. The goal isn’t to find the most technically perfect photo – it’s to find the one that best represents who you are and connects with your intended audience.
Trust Your Instincts
Sometimes the photo that feels most “like you” is the right choice, even if it’s not the most technically perfect one. Authenticity often trumps perfection in professional photography.
Final Thoughts
More Than Just a Photo
Your headshot is more than just a photo; it’s your introduction to the world. Take the time to choose one that truly represents you. When in doubt, ask trusted colleagues or friends for their honest opinion. Sometimes an outside perspective can help you see what you might be missing.
The Best Headshot Rule
Remember: the best headshot is the one that looks like you on your best day – authentic, confident, and ready to make that important first impression.
Related Articles
Once you’ve selected your headshot, learn how to prepare for your session or discover what makes different headshots work.
Still deciding between color and black & white? Read our guide on color vs black and white headshots.
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